The traditional Navajo way contains no concept for religion as a sphere of activity separate from daily life. Navajo religion has been described as ‘life itself, the land, and well-being.’ All living things - people, plants, animals, mountains, and the Earth itself - are relatives. Each being is infused with its own spirit, or ‘inner form’, which gives it life and purpose within an orderly and interconnected universe. The interrelatedness of all creation is recognized through daily prayer offerings and an elaborate system of ceremonies. The purpose of Navajo life is to maintain balance between the individual and the universe and to live in harmony with nature and the Creator. In order to achieve this goal, Navajos must perform their religious practices on the specific, time honored areas which they inhabit....
Professional Experience:
Fort Defiance Indian Hospital- Fort Defiance, Arizona
2010-present
Marketing Director
Created, executed and oversaw the strategic marketing efforts for the TMC
medical center. Led brand development, designed marketing programs, created media kits, developed constant communications for all audiences and conducted market research to support the Medical Center.
• Drove campaign from inception to completion, including developing
a detailed business plan, financial forecasts, staff projections and
ROI analysis on marketing activities. Company achieved a significant
increase in services post campaigns.
• Managed P & L activities and the marketing staff in the design and
execution of the corporate marketing plan and rollout.
• Conceptualized and implemented customer relationship
management marketing plans and programs that increased
touch points and market share post campaign.
• Launched communication plan for new branding of hospital,
utilizing various communication strategies and incorporating
key marketing messages.
• Conducted needs assessment, charted inefficiencies and provided
recommendations on key marketing initiatives.
• Developed polices and guidelines to ensure a consistent approach
for marketing negotiations throughout the current markets.
ASC Stuttgart- Stuttgart, Germany
2003-2010
Marketing Director
• International Market Analysis/Assessment
• Dynamic media development (web; print)
• Led all initiatives to serve or clients better (price development;
customer satisfaction surveys; competitor monitoring; website testing)
• Sales and Distribution support (built brand recognition; nurtured
leads until sales ready; creation of collateral to pursued prospects;
gathered customer testimonials and wrote case studies; made easy
to differentiate from competitors)
• Managed advertising and promotions
(created development; testing; media buying)
• Manage client relationships
(events and sponsorship; loyalty building programs; implemented
referral program; retention marketing to customers)
Competent in:
• Product Development
• Financial Modeling
• Marketing Comm. Planning
• New Business Development
• Industry Analysis
• Public Relations
• Product Branding
• Opportunity Identification
• Project Team Management
• Project development
Fort Defiance Indian Hospital- Fort Defiance, Arizona
2010-present
Marketing Director
Created, executed and oversaw the strategic marketing efforts for the TMC
medical center. Led brand development, designed marketing programs, created media kits, developed constant communications for all audiences and conducted market research to support the Medical Center.
• Drove campaign from inception to completion, including developing
a detailed business plan, financial forecasts, staff projections and
ROI analysis on marketing activities. Company achieved a significant
increase in services post campaigns.
• Managed P & L activities and the marketing staff in the design and
execution of the corporate marketing plan and rollout.
• Conceptualized and implemented customer relationship
management marketing plans and programs that increased
touch points and market share post campaign.
• Launched communication plan for new branding of hospital,
utilizing various communication strategies and incorporating
key marketing messages.
• Conducted needs assessment, charted inefficiencies and provided
recommendations on key marketing initiatives.
• Developed polices and guidelines to ensure a consistent approach
for marketing negotiations throughout the current markets.
ASC Stuttgart- Stuttgart, Germany
2003-2010
Marketing Director
• International Market Analysis/Assessment
• Dynamic media development (web; print)
• Led all initiatives to serve or clients better (price development;
customer satisfaction surveys; competitor monitoring; website testing)
• Sales and Distribution support (built brand recognition; nurtured
leads until sales ready; creation of collateral to pursued prospects;
gathered customer testimonials and wrote case studies; made easy
to differentiate from competitors)
• Managed advertising and promotions
(created development; testing; media buying)
• Manage client relationships
(events and sponsorship; loyalty building programs; implemented
referral program; retention marketing to customers)
Competent in:
• Product Development
• Financial Modeling
• Marketing Comm. Planning
• New Business Development
• Industry Analysis
• Public Relations
• Product Branding
• Opportunity Identification
• Project Team Management
• Project development
Education:
Post-Grad:
• Fachhochschule Schwaebisch Hall-S.Hall, Gemany 2005
(Cultural Design)
• Goethe Institute-S.Hall, Germany 2004 (German)
Under-Grad:
• Drake University-Des Moines, Iowa 1999-2003
(Journalism/Mass Communication-Bachelor of Arts)
Languages:
• German
• English
• Navajo
• Spanish
Post-Grad:
• Fachhochschule Schwaebisch Hall-S.Hall, Gemany 2005
(Cultural Design)
• Goethe Institute-S.Hall, Germany 2004 (German)
Under-Grad:
• Drake University-Des Moines, Iowa 1999-2003
(Journalism/Mass Communication-Bachelor of Arts)
Languages:
• German
• English
• Navajo
• Spanish
imv001@hotmail.com
